Mobility Manager/ Marketing Specialist
2019- 2022
Cities Area Transit
Background:
Cities Area Transit is the public transit service ran by the City of Grand Forks within the Greater Grand Forks community.
My Work:
In addition to growing ridership and community engagement, I was responsible for the service's marketing, media purchasing, social media, graphic design, and advertising campaigns.
Social Media:
Cities Area Transit is the public transit service ran by the City of Grand Forks within the Greater Grand Forks community.
Branding:
In addition to growing ridership and community engagement, I was responsible for the service's marketing, media purchasing, social media, graphic design, and advertising campaigns.
Hiring Campaigns
Hiring campaigns became a major focus of my time at Cities Area Transit beginning in June of 2020.
Thankfully, I was able to work with Midco to highlight CAT’s drivers to search for great candidates who are community minded, hard workers.
I used a combination of social media, traditional cable, YouTube pre-roll, digital marketing, and radio to target potential drivers.
Cities Area Transit’s lead driver, Bob, talks about his experience as a driver and what his days are like.
Video made and produced by Midco.
CAT driver, Paul, talks about the joys of driving and serving the community in this recruitment video.
Video shot and produced by Midco.
Public Service Announcements
I used the City of Grand Forks' website, CAT social media channels, and press contacts to update the public about service changes, general updates, and public service announcements.
